ITBベルリン2017:多くの出展者の間で失望

メッセベルリンは記録的な参加者数を示すプレスリリースを配布していましたが、今年のベルリンでのITB2017には多くのITB出展者が失望しました。

The largest travel industry event in the world had record visitors from Berlin on public visiting days, but business on trade days appeared to be more quiet.  On Thursday many exhibitors and visitors left Berlin early due to an airport strike canceling almost every flight leaving from both airports in Berlin.

タクシーの運転手は、eTNビジネスは数年前に比べてはるかに少ないと語った。

eTN talked to 50 exhibitors. 45 told eTurboNews ITB 2017 was less busy and it was not worth their investment considering the very high rate ITB is charging to exhibit.  With ITB Asia, ITB China in place, with WTM having regional trade shows in Africa, South America, and Asia- there may be too many events to compete for the same market.

訪問者は、今年のITB中に多くのホテルが完全に予約されていなかったにもかかわらず、ホテル料金は高く保たれていると述べました。

Many exhibitors told eTN,  quality buyers were missing. As it has been for decades the number one complaint was: Long walks to get from point A to B. It made on time appointments impossible.

Visitors, journalists, and exhibitors were unhappy with the new event venue City Cube. City Cube events had low participation. Long walkways, confusing signing made it less attractive to attend events, press conferences, and seminars.

Some journalist were displeased with ITB public relations management making it a challenge to obtain accreditation. An eTN reporter was interrogated to give details of articles he presented to get media accreditation.

多くの人がITBベルリンを独占と見なしています。それでもXNUMXつである可能性がありますが、競争は明らかに激化しています。

Zimbabwe’s Minister of Tourism and Hospitality sums it up for eTN: The biggest beneficiary is Germany which hiked accommodation rates three-fold. I think ITB should not come out as a cash cow, but be the premier  global meeting point, otherwise it starts loosing it’s value. Stakeholders at all costs should not blackmail  ITB visitors through unhelpful strikes which scare traders prematurely out of the destination before deals are concluded. Otherwise our stand reported brisk business, and we in for the long haul

 

 

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